Recent Changes

Saturday, March 25

  1. page Taxonomy of Resonant Knowledges edited ... An article in the Guardian points out that YouTube's business model is selling advertising spa…
    ...
    An article in the Guardian points out that YouTube's business model is selling advertising space through the highest fibber.
    The malgorithm is simply this: It seems to be a general rule, nowadays, that fake fictions and incendiary lies generate more click-bait views than genuine news does - and that applies across all social-media. In practice, that means that the more outrageous and incendiary your post on YouTube, the more you are going to get paid, and the more the advertiser is going to be happy to pay for successful advertising reach - until they realise what is going on ...
    ...
    to reinforce extremistsextremists' views even
    The article (above) reports on "a UK government decision to remove its adverts from YouTube - which is owned by Google - after it emerged they had appeared alongside content from supporters of extremist groups. RBS, Lloyds and HSBC also announced similar moves over the weekend.
    ...
    money to extremists. The Times claimed thatextremists ... rape apologists,
    7.4 Private Equity / Resonance / Truthiness
    Robert Mercer, for one (see also the Koch Bros.), is investing serious money to make sure that Google searches play fast and loose with the truth. And it's easier to disperse (and camouflage) the origins of the financiers of 'un-truthiness' by funding / using a multitude (a swarm?) of small collaborators, underwritten by the likes of Mercer or the Koch brothers, or Cambridge Analytica.
    Outsourcing is a very effective 'work around', or 'work surround' (as in the Internet hyper-enclosures ... see ... WIP). Outsourcing 'derivatises' authority and thereby dilutes accountability way beyond arms-length, and if it disappears up one of the black holes of private equity and off-shored accounting, effectively and creates a hollowed-out public sphere in which the new commons is irrelevant.
    ...
    Westminster), and passing onbackhanding the pomp and ceremony glory to
    ...
    at its best,best (eat your heart out Donald Trump), with history
    ...
    course, surpass all this sometime
    8. Ironic Resonance
    See the Rhino, top of this page, who, by becoming 'lost' in the landscape, 'fits' in, to such an extent that the serendipitous camouflage works wonderfully. There is unfortunately no genetic transfer / translation mechanism at work, yet, so no phenotype-genotype reshuffling of the genetic code, and 'evolution'. But I love it as an example of fitness and ironic resonance - the resonance of getting totally lost, which in semiotic terms is a wonderful addition to the playful richness of 'resonance'. (This could also end up being a great children's book: The Rhino who got lost).
    (view changes)
    2:58 am

Thursday, March 23

  1. page Taxonomy of Resonant Knowledges edited ... This Benetton ad, (right) is a prescient example of the 'alternative facts' approach of Trumpi…
    ...
    This Benetton ad, (right) is a prescient example of the 'alternative facts' approach of Trumpism. Both this ad. and Trump's tweets are designed to be incendiary, and to speak to the prejudices of the audience. In Benneton's case, the aim is to challenge prejudice, which is why some of their ads get away with it, (not this one, apparently). In Trump's case the aim is, rather, to reinforce prejudice. Neither of these campaigns are about 'news' or the 'truth'. They are solely about outrageous imaginary 'facts'.
    To criticise them because they are not 'real news' is to miss the point entirely. Kellyanne Conway was (unwittingly) quite right - they are indeed 'alternative facts' - pure click-bait; 'fictitious facts' if you like, but nothing to do with news - they are not intended to inform, rather, they are intended as micro-viral take-over bids of the public imagination.
    ...
    of mindfulness.
    All

    All
    that's really
    ...
    politics, misogyny, etc, etc (see
    Advertising, like oligarch/kleptocracy politics, has just come fully out of the closet, and neither of them are pretty.
    7.3.1 The Price
    ...
    "The Google truth project. My ad: 14,027 searches. 566 clicks. Total 2 days: £520.30. Cost of preventing Google denying Holocaust: priceless"(from: @carolecadwalla, 19 Dec 2016).
    That's £260.15 per day, or £95,019.79 p.a - just for one sentence. Truth on Google has become, in this sense, up for sale, and only for the very rich. On the other hand, lies and deception have become up for sale on Google too - its (m)algorithms can be manipulated for the worse too.
    ...
    Selling ads tothrough the highest
    An article in the Guardian points out that YouTube's business model is selling advertising space through the highest fibber.
    ...
    that fake factsfictions and incendiary
    ...
    genuine news does - and
    ...
    further about the evil of big business
    The article (above) reports on "a UK government decision to remove its adverts from YouTube - which is owned by Google - after it emerged they had appeared alongside content from supporters of extremist groups. RBS, Lloyds and HSBC also announced similar moves over the weekend.
    "An ad appearing alongside a video earns the poster about £6 for every 1,000 clicks it generates, meaning brands ... have unwittingly contributed money to extremists. The Times claimed that rape apologists, anti-Semites and hate preachers were among those receiving payouts".
    7.4 Private Equity / Resonance / Truthiness
    ...
    Mercer, for one,one (see also the Koch Bros.), is investing
    ...
    (and camouflage) the origins of the financiers
    ...
    authority and thereby dilutes accountability way beyond arms length,arms-length, and if
    This has a proud (?) history in the foundations of the modern state, outlined in great detail in the history of the East India Company, one of the most spectacular examples of state-underwritten private equity growth, with its very own mega-bailout, cementing the perfect alliance/resonance between the two English cities (London and Westminster), and passing on the glory to the 'monarch' - bling PR at its best, with history written, as usual, by the victors. (See Robert Clive, and also the story of Governor Baring - part of one of the first global merchant banking dynasties). [The 'communist' Chinese state-private equity alliance / resonance might, of course, surpass this sometime soon].
    8. Ironic Resonance
    (view changes)
    3:31 pm

Wednesday, March 22

  1. page Taxonomy of Resonant Knowledges edited ... And we have Don Trumpo to thank for it. Without him, the gross structural changes in society w…
    ...
    And we have Don Trumpo to thank for it. Without him, the gross structural changes in society would have been kept pretty much in the denial closet for a while - maybe even for a long, long while. But thanks to the brazenness of his state capture/alt-mafia MO, (aided and directed by Steve Bannon, et al), a lot more than his bright red necktie is 'hanging out' for all to see. And its too big, too long, and too bright to ignore.
    So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to push us all into the post-post trump era (or PPT) (or to hell in a hand-cart, and a third world slaughter). Interesting times.
    ...
    Business Model ResonanceResonances
    Even more interesting is the resonance (or even happy little marriage) between the business models of extremists and mainstream advertisers.
    What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    ...
    This Benetton ad, (right) is a prescient example of the 'alternative facts' approach of Trumpism. Both this ad. and Trump's tweets are designed to be incendiary, and to speak to the prejudices of the audience. In Benneton's case, the aim is to challenge prejudice, which is why some of their ads get away with it, (not this one, apparently). In Trump's case the aim is, rather, to reinforce prejudice. Neither of these campaigns are about 'news' or the 'truth'. They are solely about outrageous imaginary 'facts'.
    To criticise them because they are not 'real news' is to miss the point entirely. Kellyanne Conway was (unwittingly) quite right - they are indeed 'alternative facts' - pure click-bait; 'fictitious facts' if you like, but nothing to do with news - they are not intended to inform, rather, they are intended as micro-viral take-over bids of the public imagination.
    ...
    any future narratives either,narratives; they are
    ...
    the freemium social mediasocial-media business model
    ...
    just come fully out of
    7.3.1 The Price
    Carole Cadwalladr's google experiment demonstrates the price of truth. She wanted to find out what it costs to ensure truth in the top level Google search completion algorithm, i.e. to change the response: "the holocaust did not happen" into "the holocaust did happen' - with a link for more details.
    ...
    7.3.2 Selling ads to the highest fibber (see 'malgorithms, elsewhere)
    An article in the Guardian points out that YouTube's business model is selling advertising space through the highest fibber.
    ...
    across all social media.social-media. In practice,
    ...
    extremists get subsidised.subsidised, and the more the advertising spreads (although in this case it might have the opposite to its intended effect - i.e. to reinforce extremists views even further about big business and Western governments).
    The article (above) reports on
    ...
    meaning brands may... have unwittingly
    7.4 Private Equity / Resonance / Truthiness
    Robert Mercer, for one, is investing serious money to make sure that Google searches play fast and loose with the truth. And it's easier to disperse (and camouflage) the financiers of 'un-truthiness' by funding / using a multitude (a swarm?) of small collaborators, underwritten by the likes of Mercer or the Koch brothers, or Cambridge Analytica.
    (view changes)
    4:06 pm
  2. page Taxonomy of Resonant Knowledges edited ... the core of all advertising has always been some form of click-bait - from the 2CK model of tw…
    ...
    the core of all advertising has always been some form of click-bait - from the 2CK model of two women in a kitchen,
    {Pope, Imam, Beneton.jpg} The Pope 'kissing' Imam Ahmed Mohamed el-Tayebto breasts draped over expensive sports cars / boats / etc (add to [bad] taste ...), to the United Colours of Benetton ads, dancing on the face of political correctness, and so on.
    ...
    Benneton's case, the aim is to challenge prejudice (whichprejudice, which is why
    ...
    away with it), but init, (not this one, apparently). In Trump's case the aim is, rather, to reinforce
    ...
    intended as micromicro-viral take-over bids forof the public imagination. They
    They
    don't speak
    ...
    desire and prejudicesprejudice - whether
    ...
    or to any future narratives
    ...
    simple, instant gratification,gratification; a macabre
    ...
    has taken advertising/propaganda's click-bait approach to its
    Advertising, like oligarch/kleptocracy politics, has just come out of the closet, and neither of them are pretty.
    7.3.1 The Price
    (view changes)
    3:42 pm

Monday, March 20

  1. page Taxonomy of Resonant Knowledges edited ... What's happened is that advertisers have been forced to come 'out of the closet'. To wit, th…
    ...
    What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    the core of all advertising has always been some form of click-bait - from the 2CK model of two women in a kitchen,
    ...
    Ahmed Mohamed el-Tayeb
    to
    el-Tayebto breasts draped
    ...
    so on.
    This Benetton ad, (right) is a prescient example of the 'alternative facts' approach of Trumpism. Both this ad. and Trump's tweets are designed to be incendiary, and to speak to the prejudices of the audience. In Benneton's case, to challenge prejudice (which is why some of their ads get away with it), but in Trump's case to reinforce prejudice. Neither of these campaigns are about 'news' or the 'truth'. They are solely about outrageous imaginary 'facts'.
    To criticise them because they are not 'real news' is to miss the point entirely. Kellyanne Conway was (unwittingly) quite right - they are indeed 'alternative facts' - pure click-bait; 'fictitious facts' if you like, but nothing to do with news - they are not intended to inform, rather, they are intended as micro take-over bids for the public imagination. They don't speak to rational public discourse, they disrupt it, infect it, pollute it, and marginalise it, leaving room only for desire and prejudices - whether reinforced (Trump) or challenged (Benetton). They dont speak to an inevitably complicated future, or to future narratives either, they are enmeshed in anger about the present, and the fantasy of simple, instant gratification, a macabre parody and inversion of mindfulness.
    (view changes)
    9:02 am
  2. page Taxonomy of Resonant Knowledges edited ... And we have Don Trumpo to thank for it. Without him, the gross structural changes in society w…
    ...
    And we have Don Trumpo to thank for it. Without him, the gross structural changes in society would have been kept pretty much in the denial closet for a while - maybe even for a long, long while. But thanks to the brazenness of his state capture/alt-mafia MO, (aided and directed by Steve Bannon, et al), a lot more than his bright red necktie is 'hanging out' for all to see. And its too big, too long, and too bright to ignore.
    So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to push us all into the post-post trump era (or PPT) (or to hell in a hand-cart, and a third world slaughter). Interesting times.
    Business7.3.0 Business Model Resonance
    Even more interesting is the resonance (or even happy little marriage) between the business models of extremists and mainstream advertisers.
    What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    (view changes)
    9:00 am
  3. page Taxonomy of Resonant Knowledges edited ... So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to p…
    ...
    So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to push us all into the post-post trump era (or PPT) (or to hell in a hand-cart, and a third world slaughter). Interesting times.
    Business Model Resonance
    Even more interesting is the resonance (or even happy little marriage) between the business models of extremists and mainstream advertisers.
    What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    the core of all advertising has always been some form of click-bait - from the 2CK model of two women in a kitchen,

    {Pope, Imam, Beneton.jpg} The Pope 'kissing' Imam Ahmed Mohamed el-Tayeb
    Even more interesting is the de facto resonance between the business models of extremists and
    mainstream advertisers. What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    the core of all advertising has always been some form of click-bait - from the 2KK model of two women in a kitchen,
    to
    to breasts draped
    ...
    Benetton ads, dancing on the face dancing on
    ...
    so on. And this ad
    This Benetton ad, (right)
    is a
    ...
    Both this ad,ad. and Trump's
    ...
    of these media campaigns are
    ...
    They are purelysolely about outrageous imaginary 'facts', pure click-bait.
    To
    'facts'.
    To
    criticise them
    ...
    - pure click-bait ('fictitiousclick-bait; 'fictitious facts' if you like),like, but nothing to do with news - they are not intended to inform, rather, they are intended as
    ...
    challenged (Benetton). They dont speak to an inevitably complicated future, or to future narratives either, they are enmeshed in anger about the present, and the fantasy of simple, instant gratification, a macabre parody and inversion of mindfulness.
    All that's really changed is that fascism, incendiary and extremist politics, misogyny, etc, etc (see Trump's twitter feed for a full compendium of examples) has taken click-bait to its logical conclusion. The effectiveness of the freemium social media business model (i.e. any 'free' online service, in which the users and the users' data become the core commodities) works in direct proportion to its ability to attract attention (or eye-balls, in traditional ad-speak), which in turn works in direct proportion to the outrageousness of the visual / propositional 'bait' that is used to hook the viewer.
    Advertising, like oligarch-politics,oligarch/kleptocracy politics, has just
    7.3.1 The Price
    Carole Cadwalladr's google experiment demonstrates the price of truth. She wanted to find out what it costs to ensure truth in the top level Google search completion algorithm, i.e. to change the response: "the holocaust did not happen" into "the holocaust did happen' - with a link for more details.
    (view changes)
    8:58 am
  4. page Taxonomy of Resonant Knowledges edited ... mainstream advertisers. What's happened is that advertisers have been forced to come 'out of t…
    ...
    mainstream advertisers. What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    the core of all advertising has always been some form of click-bait - from the 2KK model of two women in a kitchen,
    ...
    so on.
    All
    And this ad is a prescient example of the 'alternative facts' approach of Trumpism. Both this ad, and Trump's tweets are designed to be incendiary, and to speak to the prejudices of the audience. In Benneton's case, to challenge prejudice (which is why some of their ads get away with it), but in Trump's case to reinforce prejudice. Neither of these media campaigns are about 'news' or the 'truth'. They are purely about outrageous imaginary 'facts', pure click-bait.
    To criticise them because they are not 'real news' is to miss the point entirely. Kellyanne Conway was (unwittingly) quite right - they are indeed 'alternative facts' - pure click-bait ('fictitious facts' if you like), intended as micro take-over bids for the public imagination. They don't speak to rational public discourse, they disrupt it, infect it, pollute it, and marginalise it, leaving room only for desire and prejudices - whether reinforced (Trump) or challenged (Benetton).
    All
    that's really
    ...
    proportion to theits ability to
    ...
    the viewer.
    Advertising, like oligarch-politics, has just come out of the closet, and neither of them are pretty.

    7.3.1 The Price
    Carole Cadwalladr's google experiment demonstrates the price of truth. She wanted to find out what it costs to ensure truth in the top level Google search completion algorithm, i.e. to change the response: "the holocaust did not happen" into "the holocaust did happen' - with a link for more details.
    (view changes)
    8:36 am
  5. page Taxonomy of Resonant Knowledges edited ... So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to p…
    ...
    So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to push us all into the post-post trump era (or PPT) (or to hell in a hand-cart, and a third world slaughter). Interesting times.
    Business Model Resonance
    ...
    Imam, Beneton.jpg} Mocked-up image of theThe Pope embracingImam'kissing' Imam Ahmed Mohamed
    Even more interesting is the de facto resonance between the business models of extremists and
    mainstream advertisers. What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    (view changes)
    8:10 am
  6. page Taxonomy of Resonant Knowledges edited ... So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to p…
    ...
    So the wheel of the political dialectic is reaching its own macabre apogee, and is likely to push us all into the post-post trump era (or PPT) (or to hell in a hand-cart, and a third world slaughter). Interesting times.
    Business Model Resonance
    ...
    the Pope embracingembracingImam Ahmed Mohamed
    Even more interesting is the de facto resonance between the business models of extremists and
    mainstream advertisers. What's happened is that advertisers have been forced to come 'out of the closet'. To wit,
    (view changes)
    8:08 am

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